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August 21, 2020

Coca-Cola® originated as a soda fountain beverage in 1886 s

Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.Early growth was impressive, but it was only when a strong bottling system developed that “Coke” became the world-famous brand it is today.Designer Raymond Loewy once called the bottle “the perfect liquid wrapper”.The now-famous contour bottle for Coca-Cola was patented in 1915 by the Root Glass Company in Terre Haute, Indiana.Until the development of the contour bottle—so distinctive it could be recognized in the dark or lying broken on the ground—Coca-Cola bottlers used straight-sided bottles in a wide variety of shapes, sizes and colors. Identify three (3) core concepts you have studied in this course that Coke has mastered and leveraged in adapting culture across global markets and anticipating consumers’ behavior.Three concepts: Sustainability- https://www.bloomberg.com/news/articles/2019-11-19/coca-cola-races-ahead-in-sweden-shifting-to-recycled-plasticPop Culture- https://www.coca-colacompany.com/stories/tommy-hilfiger-and-coca-cola-team-up-to-reissue-iconic-rugby-shirthttps://www.designswan.com/archives/tribute-to-fashion-coca-cola-light-bottle-redesign.htmlCore Values- https://www.coca-colacompany.com/press-center/press-releases/coca-cola-announces-one-brand-global-marketing-approach

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