Summarize some of the elements in your selected country’s political, economic, and cultural environments that can impact the market opportunity for Walmart expansion
Summarize some of the elements in your selected country’s political, economic, and cultural environments that can impact the market opportunity for Walmart expansion.
Discuss the market expansion strategy you would suggest for Walmart in your selected country based on your environmental review and referring to Figure 12-4 in your text.
Analyze each utility that Walmart may be creating in the country of your choice.
As a reminder, you learned that channels create utility for customers (place utility, form utility, time utility, and information utility) that can be leverages as a source of competitive advantage.
Explain which utility can potentially work as a competitive advantage for Walmart considering its target market and their needs, wants, and preferences in your selected country.
Formulate a strengths, weaknesses, opportunities, and threats (SWOT) analysis for Walmart.com in your selected country, considering the growth of global online retailers like Amazon.com, Aliexpress.com, Target.com, and eBay.com as competitors of Walmart.com, and based on the factors you evaluated in the first directive. You may refer to the Writing Center’s Swot Analysis (Links to an external site.) resource.
The Walmart Case Study paper
Must be four to five double-spaced pages in length (not including title and references pages and formatted according to APA style as outlined in the Writing Center’s APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.) resource.
Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructor’s name
Due Date
Must use at least two scholarly sources for each environment topic in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types.
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