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October 2, 2019

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APA, College, Marketing

39305For this group assignment (using your existing Marketing Plan Project teams), you will identify various segmentation criteria that impact target selection. Select one pair of products from the list below and discuss and identify the behavior, geographic, demographics and psychographics applicable to your selected pair:

Porsche automobiles and Ford Pickup trucks
Dove and Neutrogena soaps
Southwest and American Airlines
Walmart and Nordstrom
Your reply must be at least 500 words PLUS at least 2 references to support your answer. You must use correct APA/ format (Times Roman 12 pt font and 1″ margins). Submit your paper as an attachment.

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