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Discussion: Change the Marketing Funnel with the Multi-Screen Environment

Location-based mobile marketing is expected to triple over the next five years. Currently, most U.S. consumers use mobile devices to search for local products.

Complete both 1 and 2 in your main post.

1. Compare two social marketing platforms in terms of the following social marketing goals:

· Goal 1: Encourage consumers to become fans and engage in conversation

· Goal 2: Strengthen the brand through online conversations

2. Identify and describe how the multiscreen environment has improved the ROI for a local business in one of the two social marketing platforms you identified in #1. Provide a screen capture for at least one of the platforms that supports your choice. Make sure your screen capture displays the date/time stamp.

When you respond to your peers, focus on how the recommendation meets the two goals and/or the ROI.

Response Parameters

Prompts for this course are not opinion questions and should, therefore, be supported with scholarly sources. You can use the textbook, but that does not count as your obtained scholarly source.

Scholarly sources should be from current peer-reviewed journal articles (published within the last 36 months) and support your content. So, one of your sources for each of your main posts needs to be published in a valid scholarly journal within the last 36 months—older will not "count" as your supporting source. However, you may include older sources, in addition to more current ones, to further support your posts.

The Proposal requires you to propose a solution that will be supported with sources, as you will be asking to be funded. The discussions allow you to practice this approach. Scholarly sources carry more weight, as they have been validated. Wikipedia, for example, is not a valid source for an academic environment.

Peer responses should also be supported with sources that can be from the textbook, peer-reviewed journal articles, and other reputable sources.

· Posts should be 300 words in length

· A minimum of one obtained scholarly source is needed, and it should be included in the reference list at the end of the post

· All content from the source should be properly cited or quoted in the post, using APA or MLA format. Reminder that quoted content should make up no more than 20% of your post and should be reserved for content, such as statistics and dollar amounts. Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.

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