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October 2, 2019

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APA, College, Marketing

39201Read Case Veterinary Pet Insurance: Health Insurance for Our Furry−−or Feathery–Friends (pages 167-169 in your textbook)

Analyze the buyer decision process for a pet insurance customer.
Is the decision to buy pet insurance strictly an economic decision? Explain.
Explain how both positive and negative attitudes develop toward a brand like VPI. How might VPI change consumer attitudes toward the brand?
Your reply must be at least 500 words PLUS at least 2 references to support your answer. You must use correct APA format (Times Roman 12 pt font and 1″ margins).

book info
Principles Of Marketing 16th Kotler and Armstrong Prentice Hall 978013379502

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