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May 23, 2022

Marketing and Customer Analysis

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Marketing and Customer Analysis

Using the product, service, or business idea that you developed in the your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including:

Market potential

Evidence of customer interest

Relevant buying motives and customer requirements

Present and potential competitors and overall competitive intensity

Short- and long-term market influences

Market changes presently taking place

External regulations

Market history and traditions

Present and potential obstacles facing the market

Market gaps to be filled

Opportunities for partnerships with other firms in the industry

Evaluated the most viable market position for your new product, service, or business.

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