Segmentation, Target Marketing, and Positioning
Week #4 Discussion
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The development of any marketing mix depends on positioning, a process that influences potential customers overall perception of a brand, a product line, or an organization in general.
Further, positioning is the place a product, brand, or group of products occupies in consumers minds relative to competing for the offering.
For this Discussion, please complete the following
Thoroughly read Chapter 7: Segmentation, Target Marketing, and Positioning, and be sure to review positioning in section 7.4 of your e-text.
Then describe the position of a product or service, (not a company) marketed by your employer (company). If not your company, then describe the positioning of a product or service, (not a company) of a major brand (company).
Finally, tell us do you think this is a good position, and why, or why not?
Please use the knowledge learned from lecture material or outside resources this week as you post and be sure to cite all sources, however, do not include restate marketing definitions, concepts, etc., from the e-text or outside sources in your post. While you should engage with e-text or outside research source materials by analyzing, interpreting, and utilizing them for support and verification, there is no need to repeat what you read and repost.
It is required to respond to my post and to a minimum of 2 of your classmates’ posts by 11:59 PM on Saturday. Additionally, please pay attention to your spelling and grammar!
Finally, you will not be able to see other posts until after you have created your own thread to respond to the items above.
The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based upon what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on his or her own.
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