Delta Corporation has developed a new clothing line that is designed for young people. In order to create a suitable image for this new product l
Delta Corporation has developed a new clothing line that is designed for young people. In order to create a suitable image for this new product lin,e they are launching a subsidiary called EchoDelta, with a new image, log,o and tag line. Given that the target market for this new product line is primarily young people, they have engaged a Social Media Marketing Consultant to launch the new product line .You are that consultant. Unfortunately, the executives of Delta Corporation are unfamiliar with Social Media and how it can be utilized for marketing purposes. As a result, you need to:
- Explain what a Digital Dashboard is and how it can be of use to monitor activity in real-time.
- Make recommendations on what should actually be displayed, in terms of the type of data, sources for that data, and frequency of updates.
- Explain the benefits of using Data Visualization technology to monitor their online sales and marketing activity.
- Explain what a mashup is, and why the corporation needs to utilize such technology.
- Provide reasons as to why they should also consider using geospatial technology. To provide the executives with an example, select an organization that uses data visualization and/or geospatial technology, detail how they use it and outline what benefits you feel they have gained from it.
Your well-written report should be 4 pages in length, not including the title and reference pages. To make it easier to read and therefore grade, make sure you clearly delineate each section of your answer so it can be matched with the relevant question. Use Saudi Electronic University academic writing standards and APA style guidelines, citing at least two references as appropriate. Review the grading rubric to see how you will be graded for this assignment.
IT for Management: On-Demand Strategies for Performance, Growth, and Sustainability
Eleventh Edition
Turban, Pollard, Wood
Chapter 11
Data Visualization and Geographic Information Systems
Assignments for Module 11
Critical Thinking Assignment
Delta Corporation has developed new clothing line that is designed for young people
In order to create a suitable image for this new product line they are launching a subsidiary called EchoDelta, with a new image, logo and tag line
Given that the target market for this new product line is primarily young people
They have engaged a Social Media Marketing Consultant to launch the new product line
Assignments for Module 11
Critical Thinking Assignment
You are that consultant. Unfortunately, the executives of Delta Corporation are unfamiliar with Social Media and how it can be utilized for marketing purposes
As a result, you need to:
Explain what a Digital Dashboard is and how it can be of use to monitor activity in real time
Make recommendations on what should actually be displayed, in terms of type of data, sources for that data and frequency of updates
Explain the benefits of using Data Visualization technology to monitor their online sales and marketing activity
Assignments for Module 11
Critical Thinking Assignment
Explain what a mashup is, and why the corporation needs to utilize such technology
Provide reasons as to why they should also consider using geospatial technology
To provide the executives with an example, select an organization that uses data visualization and/or geospatial technology
Detail how they use it and outline what benefits you feel they have gained from it
Assignments for Module 11
Critical Thinking Assignment
Your well-written report should be 4-5 pages in length, not including the title and reference pages.
To make it easier to read and therefore grade, make sure you clearly delineate each section of your answer so it can be matched with the relevant question.
Use Saudi Electronic University academic writing standards and APA style guidelines, citing at least two references as appropriate.
Review the grading rubric to see how you will be graded for this assignment.
Learning Objectives (1 of 4)
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Copyright ©2018 John Wiley & Sons, Inc.
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What is Data Visualization in 3 minutes ?
Data Visualization: Terminology
Data visualization
Presentation of data in a graphical format
Easier for decision makers to grasp difficult concepts or identify new patterns in the data
Drill down
Searching for something on a computer moving from general information to more detailed in-formation by focusing in on something of interest, e.g., quarterly sales – monthly sales – daily sales
Geospatial data
Has an explicitly geographic component, ranging from vector and raster data to tabular data with site locations
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Data Visualization Technologies
Figure 11.3 Tools and technologies in this chapter fall into three related categories.
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Copyright ©2018 John Wiley & Sons, Inc.
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Data Visualization Technologies
Figure 11.3 Tools and technologies in this chapter fall into three related categories.
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Copyright ©2018 John Wiley & Sons, Inc.
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Data Visualization Technologies
Figure 11.3 Tools and technologies in this chapter fall into three related categories.
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Copyright ©2018 John Wiley & Sons, Inc.
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Data Visualization and Learning
Learning, Exploring, and Discovery with Visualization
Data discovery: discovering hidden relationships through visualization.
Used with predictive analytics to improve departmental decisions.
Summary data rather than statistical data for higher level absorption.
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Data Visualization: Heat Maps
The heat map is like a spreadsheet whose cells are formatted with colors instead of numbers.
This heat map uses three colors to convey information at a glance.
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An example of a Heat Map
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What are Heatmaps and How to use them to improve your website https://youtu.be/XW1kMVtk6Fc
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Examples of Visualizations
Dials, charts, graphs, timelines, geospatial maps, and heat maps with interactivity and drill-downs making it easier to understand data and identify patterns, trends, and relationships
Require human expertise to interpret
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Figure 11.7: Data Discovery Tools pull data from multiple data sources, manipulates the data and displays the metrics
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Data Visualization Tools (1 of 2)
Performance Management Visualizations
SAS Visual Catalyst
Intelligent autocharting feature presents most appropriate visualization of a set of data
IBM SPSS Analytic Catalyst
Advanced analysis designed for experts in statistical software
IBM Watson Analytics
Cloud-based, automates predictive analytics
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Data Visualization Tools (2 of 2)
Tableau
Easier to implement, requiring just basic database information
Roambi Analytics
Leading mobile reporting and data visualization app designed for iPads and iPhones
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Top 10 Data Visualization Tools For Business Intelligence
Data Visualization and Learning Review
How does data visualization contribute to learning?
Visuals are the single best way our brain processes information
Data visualization harnesses the power of analytics and adds a visual display to capitalize on how our brains work
Visual displays make it easier for individuals to understand data and identify patterns that offer answers to business questions
By using data visualization, companies are able to discover hidden data relationships and learn how to improve performance
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Suggested Answers:
1. Visuals are the single best way our brain processes information. Data visualization harnesses the power of analytics and adds a visual display to capitalize on how our brains work. Visual displays make it easier for individuals to understand data and identify patterns that offer answers to business questions. By using data visualization, companies are able to discover hidden data relationships and learn how to improve performance.
2. Heat maps use colors to convey information at a glance. A heat map is like a spreadsheet whose cells are formatted with colors instead of numbers.
3. Answers may vary. Data discovery is expected to take on a greater role in corporate decision making. Companies are investing in the latest data discovery solutions largely because of their speed and flexibility. Data visualization software vendors continue to focus on business users of all levels and backgrounds. Experts and non-experts can collect data quickly from disparate sources and then explore the dataset with easy-to-use interactive visualizations and search interfaces. Drill-down paths are not predefined, which gives users more flexibility in how they view detailed data. Today’s data discovery technologies provide greater data exploration and ease of use to help users find answers to “why” and “what if” questions through self-service analytic apps. Enterprise apps for Androids, Apple iPads, and BlackBerry Playbooks are replacing static business reports with real-time data, analytics, and interactive reporting tools.
4. Answers may vary.
Vendor Aqumin provides real time visual interpretation solutions for the financial services industry. Aqumin’s OptionVision enables traders, risk managers, and market participants to spot opportunities, risk, and market changes. AlphaVision for Excel enables visual interpretation capabilities directly within the Microsoft Excel platform, and AlphaVision for Bloomberg is developed for professional portfolio managers, traders, and risk analysts and is connected directly to the Bloomberg Terminal to leverage data provided by Bloomberg.
IBM SPSS Analytic Catalyst has made sophisticated analytics accessible. Analytic Catalyst enables business users to conduct the kind of advanced analysis that had been designed for experts in statistical software. The software fast tracks analytics by identifying key drivers, selecting an appropriate model, testing it, and then explaining the results in plain English.
Roambi Analytics is a leading mobile reporting and data visualization app designed for iPads and iPhones. The app can take data from most sources, including Box, Google Docs, spreadsheets, BI systems, databases, and Salesforce.com, and transform them into interactive data visualizations.
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Data Visualization and Learning Review
How does data visualization contribute to learning?
Data visualization enables learning that is the basis for continuous improvement
When companies, political parties, sports teams, or fund-raising agencies invest in marketing programs, campaigns, promotions, special events or other projects, they use visualization to learn something from them
Visualization is also used as a data explorer and data discovery tool.
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Suggested Answers:
1. Visuals are the single best way our brain processes information. Data visualization harnesses the power of analytics and adds a visual display to capitalize on how our brains work. Visual displays make it easier for individuals to understand data and identify patterns that offer answers to business questions. By using data visualization, companies are able to discover hidden data relationships and learn how to improve performance.
2. Heat maps use colors to convey information at a glance. A heat map is like a spreadsheet whose cells are formatted with colors instead of numbers.
3. Answers may vary. Data discovery is expected to take on a greater role in corporate decision making. Companies are investing in the latest data discovery solutions largely because of their speed and flexibility. Data visualization software vendors continue to focus on business users of all levels and backgrounds. Experts and non-experts can collect data quickly from disparate sources and then explore the dataset with easy-to-use interactive visualizations and search interfaces. Drill-down paths are not predefined, which gives users more flexibility in how they view detailed data. Today’s data discovery technologies provide greater data exploration and ease of use to help users find answers to “why” and “what if” questions through self-service analytic apps. Enterprise apps for Androids, Apple iPads, and BlackBerry Playbooks are replacing static business reports with real-time data, analytics, and interactive reporting tools.
4. Answers may vary.
Vendor Aqumin provides real time visual interpretation solutions for the financial services industry. Aqumin’s OptionVision enables traders, risk managers, and market participants to spot opportunities, risk, and market changes. AlphaVision for Excel enables visual interpretation capabilities directly within the Microsoft Excel platform, and AlphaVision for Bloomberg is developed for professional portfolio managers, traders, and risk analysts and is connected directly to the Bloomberg Terminal to leverage data provided by Bloomberg.
IBM SPSS Analytic Catalyst has made sophisticated analytics accessible. Analytic Catalyst enables business users to conduct the kind of advanced analysis that had been designed for experts in statistical software. The software fast tracks analytics by identifying key drivers, selecting an appropriate model, testing it, and then explaining the results in plain English.
Roambi Analytics is a leading mobile reporting and data visualization app designed for iPads and iPhones. The app can take data from most sources, including Box, Google Docs, spreadsheets, BI systems, databases, and Salesforce.com, and transform them into interactive data visualizations.
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Data Visualization and Learning Review
How do heat maps convey information?
Heat maps use colors to convey information at a glance
A heat map is like a spreadsheet whose cells are formatted with colors instead of numbers.
Tag clouds use data, typically from unstructured content
They represent the relative frequency of words and terms by their sizes
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Copyright ©2018 John Wiley & Sons, Inc.
Suggested Answers:
1. Visuals are the single best way our brain processes information. Data visualization harnesses the power of analytics and adds a visual display to capitalize on how our brains work. Visual displays make it easier for individuals to understand data and identify patterns that offer answers to business questions. By using data visualization, companies are able to discover hidden data relationships and learn how to improve performance.
2. Heat maps use colors to convey information at a glance. A heat map is like a spreadsheet whose cells are formatted with colors instead of numbers.
3. Answers may vary. Data discovery is expected to take on a greater role in corporate decision making. Companies are investing in the latest data discovery solutions largely because of their speed and flexibility. Data visualization software vendors continue to focus on business users of all levels and backgrounds. Experts and non-experts can collect data quickly from disparate sources and then explore the dataset with easy-to-use interactive visualizations and search interfaces. Drill-down paths are not predefined, which gives users more flexibility in how they view detailed data. Today’s data discovery technologies provide greater data exploration and ease of use to help users find answers to “why” and “what if” questions through self-service analytic apps. Enterprise apps for Androids, Apple iPads, and BlackBerry Playbooks are replacing static business reports with real-time data, analytics, and interactive reporting tools.
4. Answers may vary.
Vendor Aqumin provides real time visual interpretation solutions for the financial services industry. Aqumin’s OptionVision enables traders, risk managers, and market participants to spot opportunities, risk, and market changes. AlphaVision for Excel enables visual interpretation capabilities directly within the Microsoft Excel platform, and AlphaVision for Bloomberg is developed for professional portfolio managers, traders, and risk analysts and is connected directly to the Bloomberg Terminal to leverage data provided by Bloomberg.
IBM SPSS Analytic Catalyst has made sophisticated analytics accessible. Analytic Catalyst enables business users to conduct the kind of advanced analysis that had been designed for experts in statistical software. The software fast tracks analytics by identifying key drivers, selecting an appropriate model, testing it, and then explaining the results in plain English.
Roambi Analytics is a leading mobile reporting and data visualization app designed for iPads and iPhones. The app can take data from most sources, including Box, Google Docs, spreadsheets, BI systems, databases, and Salesforce.com, and transform them into interactive data visualizations.
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Data Visualization and Learning Review
Why are data visualization and discovery usage increasing?
Data discovery is expected to take on a greater role in corporate decision making
Companies are investing in the latest data discovery solutions largely because of their speed and flexibility
Data visualization software vendors continue to focus on business users of all levels and backgrounds
Experts and non-experts can collect data quickly from disparate sources and then explore the dataset with easy-to-use interactive visualizations and search interfaces
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Copyright ©2018 John Wiley & Sons, Inc.
Suggested Answers:
1. Visuals are the single best way our brain processes information. Data visualization harnesses the power of analytics and adds a visual display to capitalize on how our brains work. Visual displays make it easier for individuals to understand data and identify patterns that offer answers to business questions. By using data visualization, companies are able to discover hidden data relationships and learn how to improve performance.
2. Heat maps use colors to convey information at a glance. A heat map is like a spreadsheet whose cells are formatted with colors instead of numbers.
3. Answers may vary. Data discovery is expected to take on a greater role in corporate decision making. Companies are investing in the latest data discovery solutions largely because of their speed and flexibility. Data visualization software vendors continue to focus on business users of all levels and backgrounds. Experts and non-experts can collect data quickly from disparate sources and then explore the dataset with easy-to-use interactive visualizations and search interfaces. Drill-down paths are not predefined, which gives users more flexibility in how they view detailed data. Today’s data discovery technologies provide greater data exploration and ease of use to help users find answers to “why” and “what if” questions through self-service analytic apps. Enterprise apps for Androids, Apple iPads, and BlackBerry Playbooks are replacing static business reports with real-time data, analytics, and interactive reporting tools.
4. Answers may vary.
Vendor Aqumin provides real time visual interpretation solutions for the financial services industry. Aqumin’s OptionVision enables traders, risk managers, and market participants to spot opportunities, risk, and market changes. AlphaVision for Excel enables visual interpretation capabilities directly within the Microsoft Excel platform, and AlphaVision for Bloomberg is developed for professional portfolio managers, traders, and risk analysts and is connected directly to the Bloomberg Terminal to leverage data provided by Bloomberg.
IBM SPSS Analytic Catalyst has made sophisticated analytics accessible. Analytic Catalyst enables business users to conduct the kind of advanced analysis that had been designed for experts in statistical software. The software fast tracks analytics by identifying key drivers, selecting an appropriate model, testing it, and then explaining the results in plain English.
Roambi Analytics is a leading mobile reporting and data visualization app designed for iPads and iPhones. The app can take data from most sources, including Box, Google Docs, spreadsheets, BI systems, databases, and Salesforce.com, and transform them into interactive data visualizations.
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Data Visualization and Learning Review
Why are data visualization and discovery usage increasing?
Drill-down paths are not predefined, which gives users more flexibility in how they view detailed data
Today’s data discovery technologies provide greater data exploration and ease of use to help users find answers to “why” and “what if” questions through self-service analytic apps
Enterprise apps for Androids and Apple iPads are replacing static business reports with real-time data, analytics, and interactive reporting tools
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Copyright ©2018 John Wiley & Sons, Inc.
Suggested Answers:
1. Visuals are the single best way our brain processes information. Data visualization harnesses the power of analytics and adds a visual display to capitalize on how our brains work. Visual displays make it easier for individuals to understand data and identify patterns that offer answers to business questions. By using data visualization, companies are able to discover hidden data relationships and learn how to improve performance.
2. Heat maps use colors to convey information at a glance. A heat map is like a spreadsheet whose cells are formatted with colors instead of numbers.
3. Answers may vary. Data discovery is expected to take on a greater role in corporate decision making. Companies are investing in the latest data discovery solutions largely because of their speed and flexibility. Data visualization software vendors continue to focus on business users of all levels and backgrounds. Experts and non-experts can collect data quickly from disparate sources and then explore the dataset with easy-to-use interactive visualizations and search interfaces. Drill-down paths are not predefined, which gives users more flexibility in how they view detailed data. Today’s data discovery technologies provide greater data exploration and ease of use to help users find answers to “why” and “what if” questions through self-service analytic apps. Enterprise apps for Androids, Apple iPads, and BlackBerry Playbooks are replacing static business reports with real-time data, analytics, and interactive reporting tools.
4. Answers may vary.
Vendor Aqumin provides real time visual interpretation solutions for the financial services industry. Aqumin’s OptionVision enables traders, risk managers, and market participants to spot opportunities, risk, and market changes. AlphaVision for Excel enables visual interpretation capabilities directly within the Microsoft Excel platform, and AlphaVision for Bloomberg is developed for professional portfolio managers, traders, and risk analysts and is connected directly to the Bloomberg Terminal to leverage data provided by Bloomberg.
IBM SPSS Analytic Catalyst has made sophisticated analytics accessible. Analytic Catalyst enables business users to conduct the kind of advanced analysis that had been designed for experts in statistical software. The software fast tracks analytics by identifying key drivers, selecting an appropriate model, testing it, and then explaining the results in plain English.
Roambi Analytics is a leading mobile reporting and data visualization app designed for iPads and iPhones. The app can take data from most sources, including Box, Google Docs, spreadsheets, BI systems, databases, and Salesforce.com, and transform them into interactive data visualizations.
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Learning Objectives (2 of 4)
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Copyright ©2018 John Wiley & Sons, Inc.
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What is Mashup (web application hybrid)?, Explain Mashup (web application hybrid)
Enterprise Mashups
Combine business data and applications from multiple sources
Typically a mix of internal data and applications with externally sourced data to create an integrated experience.
It does not require a huge investment and can be developed in hours rather than days or weeks.
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Copyright ©2018 John Wiley & Sons, Inc.
Enterprise Data Mashups
Combinations of data from various business systems and external sources
Often in real time
Without necessarily relying on a middle step of ETL (extract, transform, and load) from a data warehouse.
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Enterprise Mashups Types
Customer:
Provides a quick view of customer data for a sales person in preparation for a customer site visit.
Logistics:
Displays inventory for a group of department stores based on specific criteria.
Human resource:
Provides a quick glance at employee data such as profiles, salary, ratings, benefits status, and activities.
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Benefits of Enterprise Mashups: Table 11.2 Enterprise Mashups Benefits
| Summary of benefits of mashup technology to an enterprise: Dramatically reduces time and effort needed to combine disparate data sources. Users can define their own data mashups by combining fields from different data sources that were not previously needed. Users can create new dashboards. Enables the building of complex queries by nonexperts with a drag-and-drop query building tool. Enables agile BI because new data sources can be added to a BI system quickly via direct links to operational data sources, bypassing the need to load them to a data warehouse. Provides a mechanism to easily customize and share knowledge throughout the company. |
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Copyright ©2018 John Wiley & Sons, Inc.
Benefits of Enterprise Mashups: Table 11.2 Enterprise Mashups Benefits
| Summary of benefits of mashup technology to an enterprise: Dramatically reduces time and effort needed to combine disparate data sources. Users can define their own data mashups by combining fields from different data sources that were not previously needed. Users can create new dashboards. Enables the building of complex queries by nonexperts with a drag-and-drop query building tool. Enables agile BI because new data sources can be added to a BI system quickly via direct links to operational data sources, bypassing the need to load them to a data warehouse. Provides a mechanism to easily customize and share knowledge throughout the company. |
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Copyright ©2018 John Wiley & Sons, Inc.
Benefits of Enterprise Mashups: Table 11.2 Enterprise Mashups Benefits
| Summary of benefits of mashup technology to an enterprise: Dramatically reduces time and effort needed to combine disparate data sources. Users can define their own data mashups by combining fields from different data sources that were not previously needed. Users can create new dashboards. Enables the building of complex queries by nonexperts with a drag-and-drop query building tool. Enables agile BI because new data sources can be added to a BI system quickly via direct links to operational data sources, bypassing the need to load them to a data warehouse. Provides a mechanism to easily customize and share knowledge throughout the company. |
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Copyright ©2018 John Wiley & Sons, Inc.
Benefits of Enterprise Mashups: Table 11.2 Enterprise Mashups Benefits
| Summary of benefits of mashup technology to an enterprise: Dramatically reduces time and effort needed to combine disparate data sources. Users can define their own data mashups by combining fields from different data sources that were not previously needed. Users can create new dashboards. Enables the building of complex queries by nonexperts with a drag-and-drop query building tool. Enables agile BI because new data sources can be added to a BI system quickly via direct links to operational data sources, bypassing the need to load them to a data warehouse. Provides a mechanism to easily customize and share knowledge throughout the company. |
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Copyright ©2018 John Wiley & Sons, Inc.
Benefits of Enterprise Mashups: Table 11.2 Enterprise Mashups Benefits
| Summary of benefits of mashup technology to an enterprise: Dramatically reduces time and effort needed to combine disparate data sources. Users can define their own data mashups by combining fields from different data sources that were not previously needed. Users can create new dashboards. Enables the building of complex queries by nonexperts with a drag-and-drop query building tool. Enables agile BI because new data sources can be added to a BI system quickly via direct links to operational data sources, bypassing the need to load them to a data warehouse. Provides a mechanism to easily customize and share knowledge throughout the company. |
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Copyright ©2018 John Wiley & Sons, Inc.
Benefits of Enterprise Mashups: Table 11.2 Enterprise Mashups Benefits
| Summary of benefits of mashup technology to an enterprise: Dramatically reduces time and effort needed to combine disparate data sources. Users can define their own data mashups by combining fields from different data sources that were not previously needed. Users can create new dashboards. Enables the building of complex queries by nonexperts with a drag-and-drop query building tool. Enables agile BI because new data sources can be added to a BI system quickly via direct links to operational data sources, bypassing the need to load them to a data warehouse. Provides a mechanism to easily customize and share knowledge throughout the company. |
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Copyright ©2018 John Wiley & Sons, Inc.
Benefits of Enterprise Mashups: Table 11.2 Enterprise Mashups Benefits
| Summary of benefits of mashup technology to an enterprise: Dramatically reduces time and effort needed to combine disparate data sources. Users can define their own data mashups by combining fields from different data sources that were not previously needed. Users
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