OL 215 Final Project Two Milestone One Guidelines and Rubric

For this assignment, due in Module Six, you will submit a one- to two-page document that will provide a profile of your chosen struggling company (from the list below). This milestone will serve as a rough draft and must cover the critical elements below. You are expected to provide a minimum of two to three paragraphs for each of the three critical elements, which include: management planning, employee’s perception and organizational culture, and communication. Be sure to focus on the company at the time of their struggle. Instructor feedback should be applied to your Final Project Two submission.

Toyota (specific to recalls over the last decade)

 Toyota.com

 Looking Under the Hood at Toyota- What Went Wrong?

 What Really Happened to Toyota?

 Can Toyota Recover Its Reputation for Quality?

WorldCom

 Ex-WorldCom CEO Ebbers guilty

 WorldCom Accounting Scandal

Enron

 Enron Case Study

 Enron Scandal (4:48)

Motorola

 What Happened to Motorola

 10 Reasons Why Motorola Failed

Eastman Kodak

 Kodak Moments Just a Memory as Company Exits Bankruptcy

 Kodak CEO Talks Company’s Future

 Eastman Kodak Files for Bankruptcy

Specifically, the following critical elements must be addressed:

I. Profile of a Struggling Company

a. Assess how the management planning practices interfere with or prohibit the organization’s ability to optimally function. You could consider

using the fundamental principles of management in your explanation.

b. Describe how the employees’ perception and organizational culture have been impacted by management’s performance. You could consider

the connections between management and its impact on culture.

c. Explain how communication has played a part in management’s inability to increase employee performance. You could consider the connections

to specific communication barriers that exist within the organization.

Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.

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