In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets.
In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read a case study about Starbucks’ expansion into the Indian market (p. 413 in the textbook) and then respond to, and make decisions, based on the following questions:
- What inspired Starbucks to venture in to India? What were some of the company’s early concerns and other obstacles?
- How would you describe Starbucks’ approach to entering India and how Starbucks was influenced by cultural differences to adapt its offerings for the Indian market?
- Why did Starbucks want to enter India through a joint venture? Specifically, what benefits did Starbucks and the Tara Group both gain by partnering with one another? What synergies were present? What conflicts occurred and how were they resolved?
- Now, assume the role of the Director of Starbucks’ Indian strategic planning team. You have been tasked to explore the benefits and challenges of expansion into foreign countries through joint-venture partnerships. Describe the opportunities, benefits, and concerns that Starbucks might face by doing so. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.
MGT672
Critical Thinking Writing Rubric – Module 9
Exceeds Expectation |
Meets Expectation |
Below Expectation |
Limited Evidence |
|
Content, Research, and Analysis |
||||
21-25 Points |
16-20 Points |
11-15 Points |
6-10 Points |
|
Requirements |
Exceeds Expectation -Includes all of the required components, as specified in the assignment. |
Meets Expectation – Includes most of the required components, as specified in the assignment. |
Below Expectation – Includes some of the required components, as specified in the assignment. |
Limited Evidence – Includes few of the required components, as specified in the assignment. |
21-25 Points |
16-20 Points |
11-15 Points |
6-10 Points |
|
Content |
Exceeds Expectation – Demonstrates substantial and extensive knowledge of the materials, with no errors or major omissions. |
Meets Expectation – Demonstrates adequate knowledge of the materials; may include some minor errors or omissions. |
Below Expectation – Demonstrates fair knowledge of the materials and/or includes some major errors or omissions. |
Limited Evidence – Fails to demonstrate knowledge of the materials and/or includes many major errors or omissions. |
25-30 Points |
19-24 Points |
13-18 Points |
7-12 Points |
|
Analysis |
Exceeds Expectation – Provides strong thought, insight, and analysis of the benefits/challenges of expansion, as well as other concepts and applications. |
Meets Expectation – Provides adequate thought, insight, and analysis of the benefits/challenges of expansion, as well as other concepts and applications. |
Below Expectation – Provides poor thought, insight, and analysis of the benefits/challenges of expansion, as well as other concepts and applications. |
Limited Evidence – Provides little or no thought, insight, and analysis of the benefits/challenges of expansion, as well as other concepts and applications. |
13-15 Points |
10-12 Points |
7-9 Points |
4-6 Points |
|
Sources |
Exceeds Expectation – Sources go above and beyond required criteria, and are well chosen to provide effective substance and perspectives on the issue under examination. |
Meets Expectation – Sources meet required criteria and are adequately chosen to provide substance and perspectives on the issue under examination. |
Below Expectation – Sources meet required criteria, but are poorly chosen to provide substance and perspectives on the issue under examination. |
Limited Evidence – Source selection and integration of knowledge from the course is clearly deficient. |
Mechanics and Writing |
||||
5 Points |
4 Points |
3 Points |
1-2 Points |
|
Demonstrates college-level proficiency in organization, grammar and style. |
Exceeds Expectation – Project is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; contains no errors in grammar, spelling, APA style, or APA citations and references. |
Meets Expectation – Project is fairly well organized and written, and is in proper format as outlined in the assignment. Reasonably good sentence and paragraph structure; may include a few minor errors in grammar, spelling, APA style, or APA citations and references. |
Below Expectation – Project is poorly organized and written, and may not follow proper format as outlined in the assignment. Inconsistent to inadequate sentence and paragraph development, and/or includes numerous or major errors in grammar, spelling, APA style, or APA citations and references. |
Limited Evidence – Project is not organized or well written, and is not in proper format as outlined in the assignment. Poor quality work; unacceptable in terms of grammar, spelling, APA style, and APA citations and references. |
Total points possible = 100
,
In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read a case study about Starbucks’ expansion into the Indian market (p. 413 in the textbook) and then respond to, and make decisions, based on the following questions:
What inspired Starbucks to venture in to India? What were some of the company’s early concerns and other obstacles?
How would you describe Starbucks’ approach to entering India and how Starbucks was influenced by cultural differences to adapt its offerings for the Indian market?
Why did Starbucks want to enter India through a joint venture? Specifically, what benefits did Starbucks and the Tara Group both gain by partnering with one another? What synergies were present? What conflicts occurred and how were they resolved?
Now, assume the role of the Director of Starbucks’ Indian strategic planning team. You have been tasked to explore the benefits and challenges of expansion into foreign countries through joint-venture partnerships. Describe the opportunities, benefits, and concerns that Starbucks might face by doing so. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.
Your well-written paper should meet the following requirements:
Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA (7th ed) style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
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