Option #1: Social Media Campaign

Option #1: Social Media Campaign
Your friend, Peter, opened a food truck that sells burgers in a busy area of town. To increase business visibility, he wants to use social media to advertise his new business. He is not familiar with social media so he wants you to help him develop a social media campaign.

Your task is to develop a social media campaign for Peter’s food truck that includes the following elements:

objectives for the social media marketing campaign,
useful and effective social media sites for his brand,
a banner ad that he can use on one or more of the social media sites, or the internet,
social media strategies, and
metrics to measure the success of the social media campaign.
Your social media campaign should:

include an introduction with background information and a conclusion summarizing recommendations;
be 3-4 pages in length, not including the required title and reference pages;
integrate concepts, terms, and theories from the readings and module content;
include at least three academic references to support your work, in addition to the course textbook. The CSU Global Library is a good place to find these references; and
follow the CSU Global Writing Center (Links to an external site.).
A grading rubric can be found at the bottom of the Critical Thinking Assignment  for this module.

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