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March 29, 2022

Nike Marketing Plan

Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in marketplaces (both local and global). Areas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle.

Your plan must contain the following required headings and subheadings for the marketing plan for Nike Inc.
Executive Summary
Situation Analysis
Company analysis
Customer market analysis
Competitive market analysis
External market environment
SWOT analysis
Marketing strategy
-Target Market
-Product
-Place
-Promotion
-Price
Implementation and control

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