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March 29, 2022

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Please write an individual essay addressing the following questions: A. Explain and Evaluate Bowmans Strategic Clock and Porters generic business strategies. Critically compare the two business strategy tools. (900 words 50 marks) B. Apply Bowmans Strategic Clock to a business of your choice that operates within the UK (the business should be related to your strand of study) and assess their current UK market position. Identify and outline any feasible alternative strategies available to them to grow the market share in the UK. Use a suitable strategic tool to form the basis of the recommendations. (900 words 50 marks) Question A Marks Availab le Correct explanation of Bowmans Strategic Clock and Porters generic business strategies 10 Evaluates Bowmans Strategic Clock 10 Evaluates Porters generic business strategy 10 Critical analysis and comparison of the two models. 10 Presentation, demonstrates critical analysis, wider reading and range of academic sources, referencing 10 Sub total: 50 marks Question B Marks Availab le Correctly and appropriately applies Bowmans Strategic Clock to a relevant business of their choice and assesses current UK market position 20 Identifies and outlines alternative strategies available to the business using a suitable business strategy tool. 20 Assessment Information/Brief 3 Presentation, demonstrates critical analysis, wider reading and range of academic sources, referencing

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