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March 26, 2022

Social media monitoring

Business and Management, Undergraduate

This is for a cologne business

Instructions
Assignment 6 Social Media Monitoring

Since Social Media is still a fairly new trend, it is important to understand its’ value. Why do we use SM? Part of understanding the usage of SM is to monitor it to determine its value. As an entrepreneur, knowing exactly what our clients wants and needs are, are super important. Currently, there are no set guidelines that determine what contributors should or should not be considering in social media monitoring, but as a business it is important to gather a lot of information.

Gather some metrics on some of the more popular online communities, publications, and the like that are of particular interest for your business and complete the following:

Choose two different types social media outlet and put together at least three (3) stats on how many users they have currently, the estimated value of each of the companys worth, and how many people either post pictures or posts of their user experiences with a business.

With regards to publication, choose two online outlets: such as Wall Street Journal, Forbes, Business Week, or Entrepreneur Magazine and determine how large their readership base is both online, what is the demographic of the online reader, how often do they publish online.

When you have completed this forum, evaluate which form of media you feel has the most value today to the mass market. Explain.

Minimum 2 pages

Minimum 2 sources

APA format

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