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March 25, 2022

Homework Assignment #3 (103)

Business and Management, MLA

You are the Product Manager at a company launching a brand-new eBook ReaderThe features/benefits that you could offer as compared to competition are:Below market pricing due to extremely low manufacturing costsData proving that the screen is best in class with best readability/lowest eye fatigueeBook distribution deals offering comparable content to the market leaders.Foldable screen technology that allows the eBook to fit in your pocketYou must launch three (3) separate readers at different price points, different features & benefits for each, each for a target market segment.Defend your pricing strategy (Skimming, penetrating, or market pricing) for each product, and your target market segment using a Market/Product Grid (Chapter #9, pages #252, 263, 269 for models)Do your Market Research! Use REAL data for the assignment. Be specific.

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