portfolio milestone
The Consumer Decision-Making Process
Whether you realize it or not, you’ve been a consumer all your life. The types and costs of your purchases have changed over time, but you’ve learned from watching others and experiencing the sensation of choosing an item and making the purchase. What you may not realize is that you’ve likely followed a consumer-purchase process.
To prepare for the Portfolio Project in Module 7, in this Portfolio Milestone, youll provide a portion of your Portfolio Project with the following items:
Use the same product brand chosen in Module 3 Portfolio Milestone.
Identify and discuss the consumer decision-making process, taking care to explain each step. Walk your reader through each step of the consumer purchase process, defining each step.
Apply each step to your purchase:
Identify why you find yourself making this purchase,
How do perform an information search,
Evaluate alternatives using a table (Module 4 Discussion, Chapter 8, the section called Multiattribute Attitude Model). In this section also explain how technology affects your consumer behavior and decision making,
What is your final choice? Justify it and describe where you will purchase the product, i.e., online shopping versus in-store decision.
What is the outcome and post-purchase evaluation? You are not expected to actually make the purchase, so you may predict the outcome, as opposed to actually describing it.
Provide a conclusion.
Your paper should be 3-4 pages in length and conform to APA guidelines in the CSU Global Writing Center. Include at least 3 scholarly or industry specific references in addition to the course textbook. The CSU Global Library is a good place to find these references.
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