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March 20, 2022

super bowl ads

Option #1: Super Bowl Ads, Analysis
According to Clow and Baack (2018), the Super Bowl is the most watched program on television. Many tune in just to watch the ads.

Identify five ads that have been shown during the Super Bowl over the last three years. A great place to start your search is www.superbowl-ads.com (Links to an external site.), but you can also perform an internet search to locate them.

Use the table below to organize the following components as they relate to each ad. Include a video of the ad, if possible, but if not, write a short summary explaining what happens in the ad:

    Message Strategy    Spokesperson or animation    Appeal    Execution
Ad 1 Video or Description:
Ad 2 Video or Description:
Ad 3 Video or Description:
Ad 4 Video or Description:
Ad 5 Video or Description:
Include the table in a 4- to 5-page scholarly paper and answer the following questions:

How effective were the ads in terms of brand recognition and brand recall?
What are the advantages for a brand to advertise on television during the Super Bowl?
What are the disadvantages?
Your paper should adhere to these standards:

Be 4-5 pages in length, not including the required title or reference pages.
Integrate concepts, terms, and theories from the readings and module content.
Include at least three scholarly references in addition to the course textbook. Follow the CSU Global Writing Center (Links to an external site.).
A grading rubric can be found at the bottom of the Critical Thinking Assignment for this module.

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