The Four Ps of Marketing- Nursing
3 RESOURCES PLEASE AT LEAST:) Please use this as one of the resources : Hamric, A., Hanson, C., Tracy, M., & OGrady, E. (2018). Advanced Practice Nursing: An Integrative Approach. (6th ed.). St. Louis: Sanders.
The Four Ps of Marketing
As a future MSN-prepared nurse, you need to be aware of how to market yourself. Marketing your skill set helps you obtain and retain a position that matches your skillset.
What are the four Ps of marketing and how can they be applied to marketing nursing advanced practice roles? Consider how marketing can promote cost effective care.
EXAMPLE 1: Unit 7 Discussion
The Four Ps of Marketing
The four Ps of marketing are: price, placement, products and promotion. Together, these four strategies aide in the assistance of marketing a service, and in this case, healthcare. Price involves the amount that patients will have to pay for the services they are provided. Not everyone has great, or any, insurance coverage. It is our responsibility as advanced practice nurses to ensure we provide affordable prices and maybe even some free services. Placement is the location and convenience of our practice. Patients will seek out care more often if the practice has flexible, extended hours, as well as walk-in appointments. Products involve the different items kept inside the practice. For example, free testing kits for different diseases, samples of medications, and basic healthcare supplies. Promotion is achieved by getting the word out about ones practice. Technology is on our side with this one, we can advertise ourselves through social media sites like Facebook, as well as hanging up flyers and brochures around the community in popular areas (Lamar University, 2020). In order for marketing to be effective for family nurse practitioners, we must understand our practice, network with others, help patients find us, and educate them about their healthcare needs (American Association, 2018).
Cost Effective Care
Marketing is a great way to get yourself and your practice known and out there to the public. As family nurse practitioners, it is important that we tend to the needs of our patients. The first P of marketing, price, refers to making sure we can provide affordable, cost-effective, services to our patients. We must advertise ourselves in an intriguing, eye-catching way so that we can build a clientele for ourselves. Its important that advanced practice nurses accept a vast majority of insurance plans for our patents. If our marketing is successful, we will create successful patient-provider relationships, which in turn leads to a booming, popular practice. If we budget and market effectively, we can provide the best patient-centered, cost-effective care possible (Brody, 2018).
References
American Association of Nurse Practitioners. (2018, October 26). How to: market your practice. https://www.aanp.org/news-feed/how-to-market-your-practice.
Brody, M. L. (2018). Understanding next generation ACOs: Its all about demonstrating quality and cost-effective care. Podiatry Management, 37(1), 7576.
Lamar University. (2020, October 6). The importance of marketing skills for nurse administrators. https://degree.lamar.edu/articles/nursing/importance-of-marketing-skills/.
EXAMPLE 2:
Four Ps of Marketing:
Price, placement, product, and promotion are what is known as the four Ps of marketing. These four Ps helps to market a service or organization. The four Ps greatly help with assistance in healthcare (Dayhoff & Moore, 2002). First, price is the amount of money the patients and clients will pay for the care provided in the hospital. Or in some cases, the patients insurance may cover the expense. If ones insurance does not cover, it should be the nurse practitioner or advanced nurse to help make sure affordable prices are being looked into as well as, care/services for the patient. Next, placement is the location of the organization. When the patients are aware of their surroundings, the organization is close to them, the hours open are met with the patients lifestyle and there are readily available appointments, more patients will be produced and comply with treatment and set appointments. Then, products may include various products and items available in the healthcare organization for the patients. These items can include ones for monitoring vital signs, testing kits, medications, breathing treatments, nebulizers, oxygen, and other healthcare equipment. Lastly, promotion is when the more patients come to the practice and spend positive word about the facility; more individuals will want to join the practice and be involved with the practices care and management. Promoting commercials, advertisements on television or on social networks can promote positive feedback and patients (Hamric et al., 2018). All of these Ps and ideas can help marketing and be applied effectively for medical providers and nurse practitioners in their practice as it is crucial for positive patient outcomes.
Cost Effective Care:
Marketing can promote cost effective care in many ways. Marketing as an advanced practice nurse can help bring more patients into practice and meet the needs of each patient. By using the four Ps into the practice more positive patient outcomes will arise. NPs and all staff need to promote and advertise the practice as reliable, affordable, and easily available to the patients in order to advance the organizations care. This will also help to build clientele and help others spread the word about the practice. Also, insurance plans need to be widely accepted in order to benefit the patients (Brody, 2018). If all goes well and the marketing is prosperous, creating rapport with patients will be easy and in turn the practice will overall advance. Overall, the best patient care will be provided.
References:
Brody, M. L. (2018). Understanding next generation ACOs: Its all about demonstrating quality and cost-effective care. Podiatry Management, 37(1), 7576.
Dayhoff, N.E, Moore, P.S., (2002). Entrepreneurial clinical nurse specialists: Innovators of patient care. Clinical Nurse Specialist. 2002; 16:274276.
Hamric, A., Hanson, C., Tracy, M., & OGrady, E. (2018). Advanced Practice Nursing: An Integrative Approach. (6th ed.). St. Louis: Sanders.
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