Given the existence of the marketing concept, why
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Information
The topic Is listed below .
Given the existence of the marketing concept, why do
many products fail? Why are consumer groups still
displeased
with many products and companies?
Some products to consider:
The Edsel
New Coke
Some authors to consider are: Peter Drucker says,
“Consumerism is the shame of the marketing concept…..”
Total success can never be achieved
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