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February 17, 2022

research paper

Marketing, Undergraduate

A. Collect one form of advertisement (through different Media channels such as TV, radio, newspaper, magazine, website, social media, etc.) for auto insurance ads. Choose 4 ads to focus on. Contact the specific insurance companies, interview specific marketing officers for their concept ideas and strategies on the advertisement/campaign, or research what was behind the campaigns and make specific suggestions on any possible change you would recommend.

B. Analyze the objectives of each advertisement campaign, the scope of the market, target audience, and measure the possible effectiveness of the advertisement campaign.

C. Summarize your analysis and findings

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