‘Ogilvy on Advertising’ Book Report
Please include written discussion on the following elements in your book reports/papers.
1. Please briefly mention the overall premise of the book, why it was written, and to whom it was written – This should take about 250-275 words
2. Introduction of the author(s). This is a synopsis of his/her current career status and what made them attain enough notoriety to have written a book about their area of expertise. This should take about – 250-275 words
3.
Please summarize each chapter of the book, then make commentary on how applicable that chapter’s message is to a particular audience, consumer or reader. Each chapter should be at least 50 words,( 20 chapters total would be 1100 words at least)
4. A brief summary of what have others, (i. e, reviews, critics) have said about the book? You must include at least two professional reviews. These cannot include iAmazon, Goodreads, etc, reviews. These are to be advertising, marketing or journalistic critics, such as business magazines and blogs
5. Summarize the premise of the book in some form of conclusion. Include a brief summary of your personal conclusions or beliefs concerning the book and its purpose and applications to your future careers. Also, include A brief discussion of the value of the book to the communication practitioner? Make a recommendation to others who may want to read this book.
This should be about 250-275 words or so
The part 3 summary would be 1100words, and 4 other parts should be at least 250 words, not including references
you can access the book here: http://sendanywhe.re/2541YQUG
The book is your only source, please do not use any other sources, make sure to read the book briefly for each chapter summary, please do not plagiarise.
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