General Motors – A Global Company Analysis
38903A minimum of 5 completely different and credible sources are required and “NO SOURCE CAN BE OVER 1 YEAR OLD
1. Identify the specific methods General Motors is using to enable their strategy and explain how it has evolved over the past couple years. Do they have a winning competitive strategy for their industry or not?
2. Use revised Ratio Analysis Table*
You are to summarize five type of ratios (i.e. profitability, liquidity, and others) and consider past three years in this analysis. Conduct further research on this company and their industry in order to get their most recent financial reports. Students need to select and calculate at least five (5) financial ratios, from different subgroups, to assess how well the General Motors’ strategy is working compared to two major competitors. Students must clearly show their work for these calculations and explain how these results impacted understanding of whether their strategy is winning or not.
3. Examine the five competitive strategy options (low cost, broad differentiation, focused low cost, focused differentiation, and best cost). Which strategy does General Motors use? Provide at least 3 decisions that General Motors uses that explains your strategy choice. In competitive situations sometimes companies need to change their strategy. This may happen to your company in the simulation. Please indicate 3 key decisions that would be needed to move General Motors to two different strategies. For example, let’s say you determined they currently use a low cost strategy. What specifically should General Motors implement to move to say a best cost and/or focused differentiation strategy?
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