Need help with my assessment on Competitive Advantage Analytics. I need it by Thursday 17th February. The assessment must be ver
Need help with my assessment on Competitive Advantage Analytics. I need it by Thursday 17th February. The assessment must be very well written and the assessment manual need to be followed thoroughly. It is a 2000 words report. There can't be any plagiarism as it will be checked for plagiarism and I would need the plagiarism check report. Need to provide SIX independently researched sources in the report. Referencing must be done properly with a bibliography at the end. Harvard style referencing preferred.
Only those who can actually do it properly message me because if this goes well I will take your help for more assessments.
Competitive Advantage Analytics Report
You have been engaged as a consultant to advise Hearns Hobbies, a retail store that focuses on high-end hobbyists. Hearns Hobbies are looking for your advice on how to enhance their digital marketing approaches, especially given the transformation that many brick-and-mortar retail outlets have had to undergo over the past 18 months due to COVID-19 restrictions. In particular, Hearns Hobbies seeks to remain relevant in an environment increasingly being dominated by digital gaming.
• The first step in your consulting services to Hearns Hobbies is to visit the company’s website and also to understand the long heritage behind the company:
· Website: https://www.hearnshobbies.com
· “About Hearns Hobbies”: https://www.hearnshobbies.com/pages/hearns-history
• COVID-19 measures have severely impacted the certainty with which retail outlets can operate, including understanding the evolving customer behaviour related to how they now prefer to shop. The digital transformation opportunities that Hearns Hobbies choose to pursue could very well establish a competitive advantage for them within the retail, and specifically the hobby, industry during this unpredictable time of transition. Hearns Hobbies are looking to you to provide expertise on how they formulate and implement their ongoing digital transformation, to set themselves up for success into the future.
Assessment Description
• An individual report of 2000 words, +/- 10%
• Analysis of a live case study
• Based on the case study, make recommendations on customer segmentation, targeting and product positioning; using the marketing mix to engage with the target segment; pricing tactics; marketing costs; customer relationship management and acquisition; and A/B testing and multivariate testing to pursue.
Assessment Instructions
Your report should have the following headings and address the topics below:
1. Introduction: A brief summary of the situation in the case study and what you, as a consultant, have been tasked with doing for your client
2. Data: An indication of:
· What data you already have available in this case
· What further data you would like to receive from Hearns Hobbies
· What additional data you will have to collect for your consulting work
3. STP: Your recommendations on:
· How to approach segmenting the market
· Which segment you wish to target
· How to position Hearns Hobbies for that target segment
4. Marketing mix: After you have positioned Hearns Hobbies, indicate:
· What the product or service should be (e.g., should it remain as is, or do you have suggestions on how to change it to pursue a stronger competitive advantage?)
· How you will promote the product or service to the market (e.g., using your digital assets)
· The place that customers should access the product or service (e.g., digital channels of distribution)
· Pricing strategy for the product or service (e.g., tactics to use; understanding value to the customer)
5. Marketing costs: What fixed, variable and marginal costs are most relevant to this case study?
6. Customer relationships: Your recommendations on: – What Hearns Hobbies should do with customer relationship management – What Hearns Hobbies can do to acquire new customers
7. A/B testing and Multivariate testing: State what A/B testing and multivariate testing you would like to conduct, and why
8. Conclusion: Summarise the most important recommendations you are proposing that Hearns Hobbies should address first, and what metrics Hearns Hobbies should look at to understand whether your advice has produced beneficial outcomes.
Other sources to read as you begin to consider tackling this Hearns Hobbies case study:
“Driving success for Australian retail with digitisation”: https://blog.google/around-the-globe/google-asia/australia/driving-success-australian-retaildigitalisation/
“The success formula for Australian companies to digitally transform”: https://www.bcg.com/en-au/publications/2021/digital-transformation-in-australia
“How digital transformation is revolutionizing the Australian retail industry”: https://dcencompass.com.au/blog/how-digital-transformation-is-revolutionizing-the-australianretail-industry/
“Solomon Lew’s Premier Investments says high rents could close 350 stores”: https://www.news.com.au/finance/business/retail/premier-investments-says-high-rents-couldclose-350-stores/news-story/2bf2d045e24bb272e6a8d2b9e904f46c
”Woolworths is launching its online marketplace Australia-wide, as the supermarket giant seeks to compete with Amazon”: https://www.businessinsider.com.au/woolworths-marketplace-australia
Please also ensure you use 4-6 of your own sources and provide reference (Harvard referencing style)
Section Criteria Marks
Introduction – 3 marks
(1) Provides a clear indication of what Hearns Hobbies’ biggest marketing challenges currently are; (2)
Briefly summarises how ongoing COVID-19 restrictions are crucially impacting Hearns Hobbies’ ability to
operate; (3) Outlines the most important components of the recommendations being made to solve Hearns
Hobbies’ largest business obstacles
Data – 3 marks
(1) Lists what Hearns Hobbies data relevant to the business problem are currently available publicly; (2)
Speculate on what internal data might reasonably be available and can be requested from the client; (3)
Identify what new data would need to be collected externally to complete the understanding of Hearns
Hobbies’ principal challenges
STP – 3 marks
(1) Proposes a sound approach to how to segment the market; (2) Identifies which one market segment to
target and why; (3) Communicates how to position Hearns Hobbies to appeal specifically to the chosen
target segment
Marketing mix – 5 marks
(1) Formulates an integrated marketing mix of the 4Ps that is holistically coherent and actionable; (2) For
each of the 4Ps, makes a compelling argument as to how each directly addresses the target segment
Marketing costs – 3 marks
(1) Justifiably identifies which costs are most important to Hearns Hobbies’ marketing operations; (2)
Correctly determines whether each of those costs is fixed, variable or marginal
Customer Relationships – 4 marks
(1) Suggests tactics that can be reasonably implemented to enhance customer relationship management;
(2) Develops actionable proposals on how Hearns Hobbies can acquire new customers
A/B Testing and Multivariate Testing – 6 marks
Testing (1) Makes sensible recommendations on what A/B testing should be done on Hearns Hobbies’ digital
marketing assets and why; (2) Identifies opportunities for multivariate testing on Hearns Hobbies’ digital
marketing assets, specifying what interactions are present that should be tested
Conclusion – 4 marks
(1) Mentions the main recommendations from this report and which ones Hearns Hobbies should look to
address first; (2) Concretely specifies what metrics Hearns Hobbies should use to evaluate whether the
recommendations made will have been successful
Presentation and Referencing – 4 marks
(1) Incorporation of relevant content from the reading sources listed on Page 3 of this document; (2)
Evidence of independent research by using 4-6 other sources that are appropriate to understanding Hearns
Hobbies’ business problem; (3) Referencing style is consistent and correct throughout the report
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