Read Chapter 3 and view the required videos on PESTEL Analysis and the Five Forces Framework.Select one of the cases from Part 2
Read Chapter 3 and view the required videos on PESTEL Analysis and the Five Forces Framework.Select one of the cases from Part 2 of the Thompson (2022) textbook to analyze the six components of the Macro-Environment and the Five Forces Model.For this assignment:
- Prepare a brief PESTEL Analysis for your selected case from Part 2 of our Thompson (2022) text. You must address all six elements.
- Prepare a brief Five Force Analysis as presented in our Thompson (2022) text for your selected case. Address all five forces.
Submission Details:
- Your analysis must be driven by facts, research, and data.
- Your analysis should be between 1000 and 1500 words.
- Incorporate at least our course text and one non-course scholarly/peer reviewed source in your paper.
- Create Leve1, 2 and Level 3 APA headings for each portion of the analysis.
- All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.
2020
To find and use the S&P NetAdvantage search engine, first go to NEC website and click on the Danforth Library.
Then Click on the Find Articles tab
Next select the database Alphabetical Listing A-Z.
Now click on the letter S
Finally, scroll down to the bottom of the page and you’ll see the Standard & Poor’s NetAdvantage. Of note, just under that one is the Statista search, which also is a great tool to find information regarding your company.
You’ll next need to log in with your NEC library access info. You should then land on the below page. You will be using this tool for a couple of different assignments. The first is for the week two assignment. Follow the below to search your company. Type in your company’s name…..and search.
As an example, I looked up Apple. You’ll need to select which one to search. Private firms will have very little info. Notice the tabs on the left. Your search will first open with the Tearsheet. This is a good one for info on your company. Try some of the others. For example, I have the Quick Comps selected below.
To find PESTEL supporting information for the Industry of your company, go back to the following page within the S&P NetAdvantage
This time, you’ll want to click on the tab called “ Industry Survey”.
Next, use the pull down on the screen to select your industry. Unfortunately, a report is not available for all industries. Then select search.
A listing of available reports will come up. Select one from the right hand side.
A little extra information. How to find a peer reviewed source through the NEC Library search feature. Click on the peer reviewed option as below. Note that the NEC library is a full source library, so it does include non-scholarly/peer reviewed sources, for example newspapers.
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