Research question: To what extent does the growth strategies of McDonalds allow them to enhance their market position in t
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Research question: To what extent does the growth strategies of McDonalds allow them to enhance their market position in the fast-food market?
1- SWOT analysis of McDonalds
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Strengths |
Weaknesses |
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Opportunity |
Threats |
SWOT Analysis for McDonalds in the fast-food market.
· State the strengths, weakness, threats, and opportunities briefly in the template provided using bullet points.
· Cite every point using footnotes in the SWOT template and in the analysis.
· Analyze each section written in the template in a very detailed manner.
· Determine the SWOT strategy that is best for McDonald’s.
· Give real life examples/evidence for every point.
· ALWAYS RELATE TO THE RESEARCH QUESTION AND DON’T FORGET TO CITE ALL THE WORK.
2-Market share analysis for McDonalds in the fast-food market.
· Chart of McDonald’s’ market share compared to its competitors
· Show the calculations used to calculate the market share for McDonald’s.
· Show any trends of an increase or decrease of McDonalds’ market share in previous years.
· Analyze all the data gathered in a detailed manner.
· Give real life examples/evidence for every point.
· ALWAYS RELATE TO THE RESEARCH QUESTION AND DON’T FORGET TO CITE ALL THE WORK.
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