The Euro-Disney Project: Stakeholders Misunderstood?
Instructions
The Euro-Disney Project: Stakeholders Misunderstood?
Disney launched a new theme park in Europe in 1992 and faced immediate disappointing results. Read the articles in Required Resources,
1. Assume that you were the project manager for the Euro Disney theme park launch. What in your view are the top five stakeholder groups that you would have identified?
2. What categories would you assign to each of the identified categories? (Use unaware, resistant, neutral, supportive, and leading as your categories.)
3. What strategies would you employ to address resistant stakeholder groups? Would your selected strategies differ in any way from managing stakeholders within your home country? Why, or why not?
4. Briefly describe what you believe Disney got wrong in their stakeholder identification and management.
Your submission should be a minimum of two pages in length. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
Required Unit Resources
Chapter 4: Planning Stakeholder Management
In order to access the following resources, click the links below.
Spencer, E. P. (1995, September). Educator insights: Euro Disney– What happened? What next? Journal of International Marketing, 3(3), 103–114. https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bsu&AN=4457717&site=ehost-live&scope=site
Cohen, R. (1992, June 8). Slow start at Europe’s Disneyland. New York Times. http://bi.gale.com.libraryresources.columbiasouthern.edu/global/article/GALE%7CA174899532/b7334 a066fdcd136be1605df4eb7770a?u=oran95108
The Crowd Training. (2019, February 9). Drawn out PM: Plan stakeholder engagement 6th ed PMBOK [Video]. Cielo24. https://c24.page/w64vzqysk85xrrwu5xxn3nkh8c
A transcript and closed captioning are available once you access the video.
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