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February 2, 2022

Analyze Seattle University

General Questions

Question 1: Analyze how a Seattle University:

* Segments its market.

* Targets its best customers.

* Positions its offering.

Note: It is important that the respond to the above sections using relevant frameworks from the lecture materials (or from textbook: Marketing: An Introduction, Fourth Edition by Rosalind Masterson, Nichola Phillips and David Pickton )

Each component of STP consists of a set of well-established factors and approaches. For instance, there are many different ways to segment target markets (refer to lecture materials). Accordingly, please be sure to capture these factors and approaches to address the above.

Helpful videos:

Mini lectures video: STP

APA format

At least 1 credible resource

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