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January 30, 2022

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Business and Management, Undergraduate

After reading the case E-commerce at Yunnan Lucky Air, reflect on the challenges of the organization as they relate to costs. Analyze the costs and, using specifics, develop a cost-centered business strategy for the airline to move forward as a profitable firm. Devise a tactic to differentiate the firm and to support the cost-focused strategy you developed. How can the tactic be implemented within the scope of the overall strategy?

Submit at least a 3-page case analysis, (independent of the title page and reference page) double-spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. Paper and all citations should be in APA format. YOU MUST HAVE AT LEAST 5 CITED REFERENCES

Berenguer, I., Jing, L., Liang, L. Shijun, K., & Wang, N. (2008). Ecommerce at Yunnan Lucky Air. MIT Sloan School of Management. Retrieved from: https://mitsloan.mit.edu/LearningEdge/strategy/EcommerceYunnan/Pages/default.aspx

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