The purpose of this assignment is to analyze an annual Securities and Exchange Commission (SEC) report and perform research in order to evaluate the financial strength, efficiency, and effectiveness of an organization

The purpose of this assignment is to analyze an annual Securities and Exchange Commission (SEC) report and perform research in order to evaluate the financial strength, efficiency, and effectiveness of an organization.

Select a publicly-traded company and submit to your instructor for approval. (STARBUCKS IS MY COMPANY)

Find the company’s 10-k in the Securities and Exchange Commission’s website (SEC.gov).

Read and analyze the “Management Discussions and Analysis of Financial Condition and Results of Operations” and “Financial Statements and Supplementary Data” sections of your selected company’s annual report (10k). Other sources of information include the company’s website or news publications.

Based on the information in the company’s financial statements, calculate one relevant ratio from each of the following five categories, providing a comparison (trend, cross-sectional, or industry comparative analysis):

1. Liquidity

2. Asset management

3. Financial leverage

4. Profitability

5. Market value

Part 2: Using your ratios and research, write a 500-750 word analysis providing an assessment of the following items:

Include the company’s challenges, strategies, growth plans, product changes, and mission statement alignment.

Discuss recent trends in the company’s stock price.

Evaluate the overall financial strength of the company.

Based on your findings, provide an evaluation of the efficiency and effectiveness of the organization

(Please use the Rubrics attached)

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