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January 4, 2022

Mood Board For Sony Prodcut

APA (edition "APA 6"), Business and Management

Prepare a mood board for the brief below according to the explanations

Brand: Sony

Product: Bravia XR Technology TV

Target Auidence: High SES (socio-economic statue), well educated, different interests.

Media: Social media advertising campaign

P.S. Dont forget, mood board is kind of inspiration board which gives some qlues about the visual consept and ambient of main campaign.

P.S.2: The attached document is just giving detailed information about Sony TV campaign. Normally we gave it to 4th year graduate students.

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