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November 14, 2021

Read Case 5,?Competition in the Craft Beer Industry in 2018,?and prepare a case analysis that answers the following question

Read Case 5, Competition in the Craft Beer Industry in 2018, and prepare a case analysis that answers the following questions:

1. What are the strategically relevant components of the U.S. and global craft beer industry macro-environment?

2. What is competition like in the craft beer industry? Which of the five competitive forces is strongest? Which is weakest?

3. What key factors may determine the success of a start-up or smaller, craft brewery?

4. What recommendations would you make to a smaller, craft brewery to improve its competitiveness in the market while mitigating any current and future risks?

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