Communication Strategy Analysis Overview

1. Analyze the situation/problem.
• What is the underlying issue with the current messaging strategy?
• What is the possible impact on the organization?
2. Describe the strategic intent.
• What are the objectives?
• How does it align with the mission?
3. Analyze the audience.
• What is the audience demographics?
• What is the audience size?
• Is the audience heterogeneous?
• Different levels of expertise and interest.
4. Messaging strategy/proposal
• Conduct research.
• Propose a messaging strategy to address the problem(s) identified in number 1.
• What is the intent of your proposed message?
• What is the possible impact of the message?
• What is the possible impact on the organization?
5. Develop a narrated presentation on messaging strategy.
• The presentation must have an integrated introduction and conclusion.
• The body of the presentation is to address each of the main points:
• Strategic intent
• Audience
• Message
• Situation
6. Present a messaging strategy.

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