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October 26, 2021

Worksheet #4 – External Stakeholders (166)

Business and Management, MLA

There are different strategies that NGOs use to influence business and government. These two videos illustrate different approaches to environmental activism taken by Greenpeace – one in 2011, the other ten years later.

1. How effective was the campaign against Mattel? Why do you think it did or did not achieve its goals?

2. How effective do you think the plastics campaign of 2021 is? What could Greenpeace do to have a greater impact on plastics reduction?

watch this 2 video:
1:https://nv.instructuremedia.com/fetch/QkFoYkIxc0hhUVF5M0VnU01Hd3JCNzVXZ0dBPS0tMWRlMDA2NDhjMDk3OTI0NzQ3YWVjYTI3NzhkZTViMzkyODhhZWNmZQ.mp4

2:https://nv.instructuremedia.com/fetch/QkFoYkIxc0hhUVJlM0VnU01Hd3JCNzVXZ0dBPS0tOTUwMTYwZGY0Zjk0MTJiY2RiYWFlODlhMTY5YTk0ODQ1Yzg0MGY1Yg.mp4

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