Instructions:In Module 1, we learned that consumers (and businesses) follow a set of steps as they make purchas
Instructions:In Module 1, we learned that consumers (and businesses) follow a set of steps as they make purchase decisions.
- For this assignment, you will create a deliverable of your choice (written document, infographic, PowerPoint, video, etc.) which communicates the information below. Did you know?? Communicating information in a creative format is a very useful skill for today's business professional. See the attached handout to view resources that can assist you in creating some of these types of deliverables.
- Consumer's purchase process:
- Create a deliverable which details the steps in the consumer's purchase process
- As part of your deliverable, provide an explanation of how the level of involvement may affect this process.
- Business (B2B) buying process:
- As part of your deliverable, details the stages in the Business (B2B) buying process.
- Consumer vs. Business buying process:
- As a final part of your creative deliverable, differentiate between the consumer vs. business buying processes
- How are they the same, and how are they different?
- Consumer's purchase process:
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