Choose one of the global brand crises described in Chapters 21 and 23 to discuss the importance of crisis communicat
Instructions
Choose one of the global brand crises described in Chapters 21 and 23 to discuss the importance of crisis communication in such a complex situation for a company. Consider how global crisis communication differs from a regional crisis response. What communication elements should be considered? Consider how the crisis affected the world at the time and today—that is, the consequences the crisis had for the company and society.
GUIDELINES ATTACHED
RESOURCES:
The Handbook of Crisis Communication
Chapters 21, 22, and 23
Video: How to Avoid Turning Business Crisis Into a PR Disaster
This video discusses global and regional crises and how planning helps consumer reaction.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 3 minutes and 4 seconds in length.
Video: Tech Giant Apple Dealing with PR Disaster
This video shows the human side of a global crisis.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 1 minute and 14 seconds in length.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
