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August 31, 2021

Explain the impact media and social networking have on consumers when choosing the most appropriate managed care health insurance plans.

General Questions

Write a 90- to 175-word response to the following prompts. Consider the information you listed in the chart above as well as what you know about consumer behavior when you compose your response.

· Explain the impact media and social networking have on consumers when choosing the most appropriate managed care health insurance plans. Consider the positive and negative impacts.

· Describe how branding, marketing, and communication influence a consumer’s choice when considering an appropriate managed care health insurance plan. Consider positive and negative influences.

· Explain how communication and education to consumers differ by generation when marketing managed care health insurance plans. Consider why it is important to communicate and educate differently across generations.

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