Assessment Brief
Scenario
As the Sustainability Manager within an organisation of your choice, you have been asked to produce a business report for the Senior Management Team that considers the sustainability issues within the industry and presents a new, sustainable product or service to address one or more of these issues.
Chosen organisation: Skechers U.S.A., Inc.
Required tasks
You are required to produce a business report for your chosen organisation in which you:
1) Identify sustainability issues in all areas of the Triple Bottom Line that are currently facing the industry in which your organisation
operates AND evaluate the extent to which your organisation is addressing these issues in relation to three key competitors (35 Marks)
2) Propose, with justification, a new or improved product or service that addresses one or more of the identified sustainability issues,
providing a clear definition of the value proposition AND a concept visualisation or storyboard that outlines the features and benefits (25 Marks)
3) Identify challenges that your chosen organisation might face when trying to encourage consumers with non-sustainable behaviour to
purchase your new product or service AND provide three, detailed recommendations for overcoming these challenges (35 Marks)
An additional 5 marks are available for the level of professionalism evident in the presentation and formatting, including correct use of Harvard referencing.
NOTE: There should be a logical, narrative flow evident between all tasks.
Please read the guidance notes in Section 3 and the marking criteria in Section 4 for further information on how to approach your assignment and optimise your grade.
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