Greystar Property Management Company

RESISTANCE AND COMMUNICATION
Resistance and Communication
Watch the Resistance and Communication video for help getting started on this assignment.

Introduction
Using your selected organization, diagnose the organization’s level of resistance, and construct a solid communication plan. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a 5–7-minute dynamic video on the topics detailed below. Alternatively, you may submit a 4–6-page paper instead of the video submission.

Instructions
Prepare and present a video that is a maximum of 5–7-minutes or write a 4–6-page paper in which you:

Diagnose the reasons for resistance to change.
Interpret the potential causes of resistance in the organization. Identify and describe three potential causes of resistance to your change plan. Identify and describe three potential sources of resistance to your change plan.
Create a plan for minimizing possible resistance to your change management plan.
Elaborate on the relationship between resistance to change and communication.
Evaluate three communication strategies.
Recommend one communication strategy that would be applicable to your organization. Diagnose why this communication strategy is best for your organization.
Create a solid communication plan for your change initiative.
Use at least four quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.