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August 31, 2021

Internet Marketing Plan

General Questions

Course Project is to create the core components of a small business Internet marketing plan. The plan will outline how you will market and sell online a product (good or service) for a small laundry service business. Please refer to Draft 1 (attached).

Deliverable: Submit the Course Project – Draft 3

E-Commerce Environment

Define the general legal and taxation implications of selling online from your location.
Evaluate any ethical implications of selling the product online.
Define at least three sustainability efforts to reduce environmental impact.

E-Commerce Software

Identify any web-hosting and hosted applications needs.
Identify any software application integration needs.
Determine any commerce service provider (CSP) needs.

Security and Payment Systems

Outline a customer data and privacy policy.
Determine an online payment system.

Implementation

Establish objectives that map to the marketing strategy.
Establish key performance indicators (KPIs).
Identify any implementation risks and mitigation plans.

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