Digital Advertising
Primary Response: Within the Discussion Board area, write 300500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
For this Discussion Board, please complete the following:
Consumers are exposed to advertising all of the time online. In this unit, you are learning about the various types of digital advertising, including social media advertisements, paid search advertisements, and additional online advertising methods (e.g., native, remarketing or retargeting, display, and video advertisements). People often ignore advertisements or scroll past them. However, digital advertising is unique because it is so much better at targeting ads toward people and their interests. Think about an advertisement that you saw online that caught your interest (you may or may not have purchased it; regardless, think of something that made you take notice). Address the following:
- What type of digital advertising method did it use?
- What made it effective at getting your attention?
- Which online advertising method do you believe is the best for getting potential customers to notice and respond to a product?
For assistance with your assignment, please use your text, Web resources, and all course materials.
Discussion Board Rubric
| Expectation | Points Possible | Points Earned | Comments |
| Application of Learning Material Content: Post demonstrates understanding of Learning Material content. |
20 |
||
| Application of Course Knowledge: Post contributes unique perspectives or insights gleaned from text/learning resources, or specified by assignment. |
20 |
||
| DB Responses: Responds substantively to two posts. Responses encourage interaction in the Discussion Board and classroom community. |
20 |
||
| Organization: Post presents information logically and is clearly relevant to discussion topic. |
8 |
||
| Professional Language: Posts contain accurate grammar, spelling, and/or punctuation with few or no errors. Any resources should be cited in APA format or style specified in the assignment. |
7 |
||
|
Total Points |
75 |
||
|
Total Points Earned |
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