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August 15, 2021

Unit IV: Competitive Advantage

Competitive advantage is an important concept of strategic planning and healthcare leadership today for stakeholder analysis. In this units assignment, you will consider and discuss a specific theory of competitive advantage held by some of Americas leading health systems.

For this assignment, address the following questions.

What is the resource-based theory of competitive advantage for stakeholder analysis?
What are the competitive strengths and weaknesses?
As chief executive officer (CEO) of a health system, how could you put this theory to work for you and use the strengths and weaknesses for developing a strategic plan and gaining competitive advantage in your own healthcare market organization?

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

PHILIP KOTLER, AMERICAN MARKETING AUTHOR AND DISTINGUISHED PROFESSOR

Your assignment should be a minimum of two pages in length and should include a title page and reference page (title and reference pages do not count toward the minimum page requirement). To supplement your discussion, you should include at least one source. References and citations must be provided using APA style. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

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