2011-12 Tata Motors

The purpose of this project is to demonstrate critical thought and apply strategic fundamentals learned in Strategic Management. Strategy requires business leaders to review relevant data, considering multiple perspectives, and distill information into a point of view about the future.

This is a ten-page, 1.5 spacing, 12 font, case analysis leveraging the case provided below.

Leveraging fundamentals as mission/vision, competitive advantage, five generic forces, PESTEL, SWOT, key financials ratio, and recommendations are highly recommended. Provide support for the recommendations.

What were the company’s mission and vision?
What was their business model?..meaning how did they make money?
What are the financials telling us?
What were the market challenges they were facing?
Are there any relevant factors related to the PESTLE analysis?
What was their strategy? How were they competing in the marketplace?
What was unique and different about what they were doing or the lack thereof?
What strategic recommendations would you have made as a consultant on how they could improve their market position?

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