Marketing article critique

This paper requires you to obtain a marketing article from one of the business journals listed in the syllabus,summarize the content of the marketing article and apply the marketing strategy concepts from the lecture slides andreadings in  four typed pages, double-spaced 12 point Times New Roman. You will be graded on your ability to summarize the pertinent issues raised in the article and how well you articulate /apply marketing strategy concepts from class to the article critique. A copy of the article must be uploaded to Canvas along with your summary paper. If you have questions as to the suitability of your chosen article, you can ask me to review it before you write yourpaper.

The following is a list of magazines where you can find articles. You can also find marketing articles in the Wall Street Journal, Entrepreneur magazine and online from your local newspaper or general news sources. This is NOTan exhaustive list, but you should be able to find an article. You can also check with the business library’s online magazine source as well. **Choose an article that interests you and relates to marketing. ** It is an individualassignment not a group assignment. Ten points will be deducted each day the assignment is late.

Marketing Magazines

Advertising Age

Global source of news, views and data for the ad, marketing and media industries.

Adweek/Brand Week

Highlights the latest advertising trends, including those related to online and website advertising. It is also a magazine for branding professionals. Find tips on increasing brand loyalty, market analysis and news coverage of brands.

Bloomberg Business Week

Weekly business magazine with insights and in-depth analysis of business events.

Entrepreneur Magazine

Monthly magazine that covers entrepreneurship and small business.

Fast Company

Monthly magazine that covers technology, business and design.

Forbes

Bi-weekly magazine that publishes articles on finance, investing and marketing.