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August 13, 2021

Short Answer Questions

Answer the following questions and provide a 400 word response for each. Each response is worth 25 marks. Your responses will be marked on: your definition of key concepts; the quality, accuracy and relevance of your answer; appropriateness of the chosen example including evidence of research; demonstrated engagement with the unit material; and clarity and accuracy of written expression. Each criteria carries equal marks.

Define and discuss the terms privacy and surveillance in the context of web analytics by drawing on an example from your research.
Explain how web analytics data sets, such as those derived from Google Analytics, can be used to support strategic web communication initiatives, by drawing on an example from your research.
Describe some of the ways that web data influences how people search for information online.
Explain the role that visualisation plays in helping audiences to understand the complexities of web data.

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