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Select a company on the Fortune 500 list. It should be a company that is not primarily known for software and ecommerce (ex: do not choose Amazon, Apple, Facebook, Microsoft, etc)
Write a paper of 5 to 6 pages, answering the following questions:
- Assess their competitive position in the industry using Porter’s Five Forces model
- What is their primary strategy regarding the use of digital, internet, and mobile technologies? What other technologies have they pursued?
- Describe their position on the strategic grid both before and after these technology initiatives
- Based on your answer above, what advice would you give their management concerning future direction of the company?
Details:
- The first page should include the title, your name(s), and an abstract (a summary of about 200 words)
- The abstract should be an executive summary, which provides highlights from the paper and summarizes the topics to be discussed in the paper
- The paper should contain the following:
- Table of contents
- List of tables, if any
- Introduction: This is an overview of the topic and issues to be discussed. You may find it helpful to write this after completing the rest of your paper
- Body: Use the list of suggestions provided as a helpful guide
- Conclusion: Give your evaluation of the company
- References: Use a variety of sources for information and arguments. If the resources are from a website, provide the URL and organization sponsoring the site. Pay attention to the quality of the sources used
- Appendix: If needed
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