Marketing Analysis and Research
You are required to write an essay (word count 3500 words, +10%) where you analyse and critique the research and methodological choices in 5 (five) academic marketing articles which are part of the area of ethical consumer behaviour.
This essay will be based on papers that you identify as part of the literature on ethical consumer behaviour (e.g. articles related to marketing issues, strategies, challenges etc.) in areas as diverse as ethical consumer choices, consumer ethics, ethical buying behaviour, choosing products and services ethically, information search for ethical products, etc.
In assessing the articles, you will need to draw on the general literature on research designs, data analysis, and methods of data collection, as discussed in class, as well as back up your arguments with additional readings from the literature beyond the articles that you are examining and evaluating.
Assignment Format
You are expected to critically evaluate, analyse and compare the methodologies and research choices applied in the three articles that you have chosen, as well as discuss their contribution to practice.
It is up to you how you organise your assignment. Irrespective of the approach that you take, you will be expected to evaluate the following research and methodological aspects of the articles:
1. Research assumptions
2. Research designs and/or strategies
3. Methods of data collection
4. Sampling
5. Data analysis
6. Ethical considerations in carrying out the research
Assessment criteria
The assignment will be assessed according to the following criteria:
1. The argument and logical analysis
2. Use of the literature on ethical consumer behaviour and ethical consumption. Use of general literature on research designs and methods.
3. The originality of thinking. Critical reflection on relevance to research as well as to practitioners.
4. Style – Structure (introduction, main body, conclusion, correct academic referencing and citations) and Presentation (of the text).
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
