Read the case study about AT&T Wireless and compose a narrative paper with at least one outside reference in APA style on the case study and class lecture and readings.

Instructions

Read the case study about AT&T Wireless and compose a narrative paper with at least one outside reference in APA style on the case study and class lecture and readings. 

• Submit your answers in a single document (Word documents only). Then answer the questions below in a word document 
• You should use these questions as a guide for your narrative paper as the rubrics will support these questions. Please limit the paper to 1000 words
•  
1. Would you classify the CRM upgrade project at AT&T Wireless as an integration project? Why? Which layers of the organization were being integrated? Explain with examples. 
2. What were the key business drivers for AT&T Wireless to embark on CRM upgrade project? Why were they critical? 
3. Explain the changes that AT&T Wireless was trying to achieve within and outside of the Siebel upgrade project on the following three fronts. Refer to the class discussions/video on the alignment among strategy, structure, and culture (Week 11). Analyze and classify the problems faced by AT&T wireless through this perspective. 
4. What were the key technological challenges? Explain each of them by relating them to integrate concepts learned in the course.
5. Refer to Lesson 13 readings on risk management and managing/salvaging troubled projects. How was the AT&T project managed from a risk management perspective, especially when signs of trouble began to appear? What should they have done differently?  

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