Write one Industry Report and one Company Report that you recommend to the CEO of a company on how to create a moat and prevent the threat of entry to the market
-> Assignment:
Review all chapters covered that will assist in the completion of the assignment. Use seven (7) peer-reviewed publications and write an APA formatted paper of eight (8) pages by providing the analysis based on the relevant theories and applicable examples.
If your business earns superior profits, existing and potential competitors will do their best to get a piece of the success. Firms need to examine a variety of business strategies to enhance the prospects of sustainable profitability. Out of all factors that impact an industrys sustainable profitability, this assessment focuses on the most damaging threat to sustainable profit, the entry of competitors into the market.
Entry into the market heightens competition and reduces the margins of existing firms in a wide variety of industry settings. For this reason, the ability of existing firms to sustain profits depends on how barriers to entry affect the ease with which other firms can enter the industry, including the formation of new companies (Wendys entered the fast-food industry in the 1970s); globalization strategies by foreign companies (Toyota entered the U.S. automobile market the middle of the last century), and the introduction of new product lines by existing firms (computer manufacturer Apple now also sells the popular iPhone).
Your paper should be eight (8) pages, APA formatted, including one Industry Report and one Company Report that you recommend to the CEO of a company on creating a moat and preventing the threat of entry to the market.
1. Industry Report
Please select an industry and write a rigorous industry report for your selected industry that incorporates the following:
The market structure of the industry by determining the concentration ratio in the industry and how market structure affects the entry into the market
The nature of the industry and the network effects
The production structure of the industry, initial capital requirements, sunk costs, and economies of scale
The prospect of industry in the future regarding technological innovations
2. Company Report
Now assume you are managing a company in this industry and are asked to write a Company Report about the long term strategic decision making of the company. The purpose of this report is to recommend a few policies to the CEO that assures a sustainable competitive advantage and long-term profitability for the company. Please include the following variables in your Company Report:
Sustainable market share and how it can be achieved
Branding, reputation, and a considerable base of loyal consumers
The managerial efficiency in strategic decision making regarding:
oThe integration and merger activity, vertical and horizontal integration
oPreventing entry of rivals by pricing and cost policies such as limit pricing, predatory pricing, and raising rivals fixed or marginal costs
-> Paper Structure example
For each of the two reports (4 pages each):
a. Paragraph 1. Introduction (with the title “Industry Report” or Company Report)
b. Paragraph 2 – 5. Topic 1 – 4 (with the title, for example, “The market structure of the industry,” every paragraph should start with a title)
c. Paragraph 6 Conclusion (with the title “Conclusion”)
Finally, finish the reference page.
-> Format:
1. Please use the APA 7th edition
2. All papers consist of the original composition, double spaced, 12 type font in Times New Roman.
3. The page length requirement (8 pages) does not include the title page, abstract, or reference pages
4. Papers should begin with an introduction and should end with a conclusion
5. The body of the paper must include citations according to the APA style format. The assignment should contain at least 7 peer-reviewed references
-> Grading Rubric:
1. Originality and content: the paper is content-rich, all questions and their parts have been answered, and critical analysis is evident. The work communicates substantive, accurate, and research-based analysis with evidence that is cited throughout the paper. The paper demonstrates originality with a maximum similarity index of 10%
2. Argument: the paper is effective in supporting the student’s argument. The student provides supporting evidence for their argument
3. Organization: The paper is well organized with a logical flow. The paper is well organized for the most part, with an adequate degree of logical flow.
4. Grammar and spelling: The paper contains correct grammar, spelling, and sentence structure. The paper contains correct grammar with only minor errors in spelling and/or sentence structure.
5. Formatting: The paper follows all formatting guidelines, including page-length and APA formatting requirements
-> Textbook:
Baye, M. (2009). Managerial Economics & Business Strategy (7th ed.). McGraw-Hill/Irwin.
* Included as the attachment file
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