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August 13, 2021

Case Analysis

General Questions

Please read to case FIRST

Introduction to Beleza:

The Company: https://vimeo.com/341371966 (Links to an external site.)

Customer Value Proposition: https://vimeo.com/341374238 (Links to an external site.)

Customers: https://vimeo.com/341375480 (Links to an external site.)

The Customer Experience: https://vimeo.com/341375818 (Links to an external site.)

Company Culture: https://vimeo.com/341376093 (Links to an external site.)

Your assignment:

You must recommend one of the 7 actions outlined at the end of the case (e.g. franchising, mass media ad campaign, etc.). Please justify your choice while appreciating the trade-offs that you make by recommending this action (you should acknowledge the merits and limitations of other choices while arguing in favor of your choice). Provide evidence from the case, videos, and your own knowledge to support your recommendation.

Your submission will be graded by the quality (i.e. clarity, reasoning) of your arguments in favor of your choice and against other choices.

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