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Final Project Marketing Plan Instructions: Create a marketing plan for a topic, product, or company of your choice. Your plan will be around 10 pages in length. Please include the specifics for the plan below. Remember, we completed most of this information in our Marketing Plan Tasks assignments submitted in weeks two through six. Each plan will be in APA format and include the following:

  Your plan should include:

• Executive Summary (1 page):

• Detailed Summary of the plan
• Business Challenge (1-2 pages):
• Overview of the product, topic, etc.
• Brief description of the offering.
• Introduction to the plan.
• Situation Analysis (2 pages):

• Product, cause, or company overview
• Analysis of the product, topic, or company’s communication, marketing, and advertising efforts.
• Detailed information about interaction with their audience is needed.
• Provide a rationale for an updated or new communication and marketing initiatives. 
• Include a SWOT analysis.
• Audience Analysis (about 1 page):

• Identify target and secondary audiences.
• Describe said audiences.
• Provide an analysis of target and secondary audiences.
• Goals and Objectives (about 1 page):

• Provide long- and short-term goals that the plan will work toward or meet.
• Include Key metrics for evaluation. How will you evaluate your goals?
• Strategy (3-4 pages):

• The selling strategy
• Pricing plan
• Provide a brief plan for market implementation
• Distribution
• Communication plan
• Evaluation (about 1 page):

• Provide an evaluation measure for your key metrics in your short-term and long-term goals

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